Thursday, March 24, 2011

Embarassing Moments in Athletic Department Promotions Part 1

So I started doing this on facebook but quickly realized there are just too many incidents to handle.  Sometimes athletic departments need to energize the fanbase, and they produce a video they think will get everyone excited to identify themselves with the brand the AD is selling.  And sometimes they fail, and sometimes in stupendous hindenberg fashion.  It is those moments when an athletic department falls on its' face so hard that the concrete breaks that I would like to celebrate today.  So here it is, the first installment of the most embarassing moments in athletic department promotions:


We Are ND: Notre Dame
Notre Dame had a good thing going for it with the "Here Come the Irish" video.  Now they give us this; a confusing, disturbing, and frankly mind boggling video.  Not only does this not showcase the traditions and mystique of Notre Dame well, but it does it to a soundtrack which is probably being playing in hell 24/7.  ridiculous outfits, awkward cameos, this video is a perfect example of how not to promote your athletic department.  This one hit the internet and the reaction was like throwing a house cat into a bath tub.  It was roundly mocked and several Notre Dame fans disowned is as something the athletic department should never have let see the light of day. 

Thursday, March 3, 2011